WhatsApp could build the present gathering video call limit on its informing stage with the up and coming version 2.20 update. The moment courier is one of the most utilized correspondences stages with more than two billion clients and as the Coronavirus pandemic powers individuals to remain inside, video calling has increased more importance than any other time in recent memory. 

According to a couple of lines of codes, first spotted by WABetaInfo, WhatsApp version 2.20 will expand the breaking point on bunch video calls. At the present time, WhatsApp underpins bunch video calls with up to four individuals and keeping in mind that it's not realized what number of more individuals will WhatsApp let you add to a gathering call, the update doesn't appear to be far away. This comes as Google as of late discharged an update to its Google Duo video-calling application to build the breaking point from 8 individuals to 12 individuals on a video call. 

The report likewise expresses that for individuals to join a gathering call, everybody should utilize a similar version of the informing application. The update likewise brings a patched up call header toast message which expresses that the calls are start to finish encoded at whatever point a client makes a sound call. 

As of late, WhatsApp made it simpler for clients to start a gathering video call by giving a committed catch on the talk window. Be that as it may, the gathering needs to have four individuals or less for you to make a call. Prior, clients expected to add the individuals physically to a gathering video call, yet now there is a committed catch for doing only that. 

WhatsApp continues discharging gradual updates to prop the energy up as appear with its arrival of dim mode. To check the spread of deception around Coronavirus in India, the organization chose to restrain the quantity of sending messages a client could send and brought it down from five at once to a solitary offer. Indian government's WhatsApp chatbot for Coronavirus news and updates was additionally purportedly utilized by 1.7 crore clients in only ten days from its dispatch.

Apple announces the new iPhone SE, its affordable smartphone at 489 euros

Apple announces the new iPhone SE, its affordable smartphone at 489 euros

Apple announces the new iPhone SE, its affordable smartphone at 489 euros

     Smoothly, Apple has just renewed its entry-level by introducing a new iPhone SE, which should be powerful, since it will have the same processor as the iPhone 11 and will be sold from 489 euros for 64 GB of storage.

     After the iPad Pro and MacBook Air, it's the iPhone's turn to be updated without any special conference, still because of coronavirus.

     Anyway, the indiscretions were true. The iPhone SE launched in 2016 has finally been upgraded for the first time.

An affordable price

     Available in three finishes, black, white and (Product)RED, this new smartphone retains its main asset: its price.

     It is sold from 489 euros, without subsidy, for the 64 GB model. For the record and comparison, in 2016, it is the 16 GB model which was at this price ... The 128 Gb model is sold at 539 euros and the 256 Gb model will cost 659 euros.

     Always positioned at the entry-level, it replaces the iPhone 8, which cost 539 euros for 64 GB until now, and the iPhone 8 Plus, which had this role.

     The rumor was about a large iPhone SE model (5.5 inches), for now, no news on this site. But, 2020 is still early.

Compact and powerful, always

     The other advantage of the iPhone SE was its compactness. The new model is a little bigger but keeps the same spirit. It is currently available with a 4.7-inch screen (compared to 4 inches previously) and keeps the design of the iPhone 8.

     So you'll find the borders on the side and top, as well as the Touch ID button at the bottom of the device.

     The larger screen obviously means better definition (1334x750 pixels) than the first model (1136x640 pixels), while the resolution remains the same at 326 pixels per inch. 

     Apple says that this panel should be much brighter and better contrast, the whole difference between a Retina screen and a Retina HD (True Tone and Dolby Vision and HDR10 compatible), so to speak.

     Finally, on the touch side, this new iPhone finishes burying 3D Touch and adopts the Haptic Touch technology to manage finger pressure on the screen and allow access to the "Quick Actions" of iOS.

     Like its elder in its time, the iPhone SE retains its other asset, power. Indeed, it benefits from the best chip of the moment from Apple.

     The A13 Bionic is at its heart. The performance should be very high, even if the amount of RAM on board will certainly be less than on the iPhone 11 and 11 Pro.

A step forward on the side of the photo     A step forward on the side of the photo

     On the photo side, the iPhone SE offers only one rear photo module. It seems very close, if not identical, to the one on the iPhone XR. So there's a 12 Mpixel wide-angle sensor, and a lens that opens at f/1.8.

     The whole should benefit from the neuronal chip embedded in the A13 Bionic, as was the case for the XR in its time.

     In any case, you will be able to film in 4K at 60 fps. Of course, since the iPhone SE comes with iOS 13, you'll be able to take advantage of some new software, including QuickTake, which allows you to shoot a video quickly while in photo mode.

iPhone 12: 4 new models, 5G and a new design

Apple iPhone SE (2020)

Apple iPhone SE (2020)


iOS 13 system

Apple A13 Bionic Processor

Number of hearts 6

Processor frequency 2.65 GHz

Integrated Graphics Chip

Memory card support No

Capacity 64 GB

Protection class (tightness) IP 67

Dual SIM Yes


Size (diagonal) 4.7 "

LCD technology

Screen resolution 750 x 1334 px

Screen resolution 326 dpi

Refresh rate 60 Hz


Wi-Fi support Yes

Standard Wi-Fi Wi-Fi 802.11 n/ac, Wi-Fi 802.11b, Wi-Fi 

802.11g, Wi-Fi 6

Bluetooth support Yes

Bluetooth Version Bluetooth 5.0

NFC Support Yes

Infrared (IrDA) support No

USB Connector Type Proprietary

USB Host Compatibility No

Jack plug No


The main photosensor 12 Mpx

Flash Yes

Video recording (main) 2160 x 3840 px

Front panel sensor Yes

1920 x 1080 px front sensor video resolution

Front photosensor 1 7 Mpx


GSM bands 850 MHz, 900 MHz, 1800 MHz, 1900 MHz Mhz

Max. reception rate 3G 42 Mbit/s

4G network compatible (LTE) Yes

5G network compatible No


Removable battery No

Wireless recharge Yes


Width 6.73 cm

Height 13.84 cm

The thickness of 0.73 cm

Weight 148 g

OnePlus 8 and 8 Pro officially presented: a serious step up the range

OnePlus 8 and 8 Pro officially presented: a serious step up the range

OnePlus 8 and 8 Pro officially presented: a serious step up the range

     OnePlus 8 and OnePlus 8 Pro are the new premium smartphones from the Chinese manufacturer.

     Improved design, wireless charging, new features, 5G compatibility... OnePlus wants more than ever to play in the big league, even if it means raising its prices once again.

     We were expecting to discover three smartphones, OnePlus finally announced only two.

     During a video conference broadcast online due to the coronavirus pandemic, the famous brand presented it's OnePlus 8 and OnePlus 8 Pro, the respective successors of OnePlus 7T and OnePlus 7T Pro.

     In addition to being the first OnePlus smartphones to carry the new brand logo, the OnePlus 8 is the first 100% 5G series from the Chinese manufacturer.

Curved screen and sealing

     Last year, the "Pro" model certainly made the owners of the classic model jealous.

     OnePlus' most expensive smartphone had a curved screen, giving it a more modern look.

     This year OnePlus is offering this distinction to its two smartphones. Both OnePlus 8 and OnePlus 8 Pro have a curved screen.

     However, they are not the same size. The classic model has a diagonal of 6.55 inches in 20:9 format, while the ultra-high-end "Pro" model has a large 6.78-inch OLED panel in 19.8:9 format.

     We have to admit that we prefer the small OnePlus 8 which, thanks to its weight of 180 grams and its thinness, is a joy to handle.

     After trying out the pop-up camera last year, OnePlus is returning to something more classic in 2020.

     Both OnePlus 8s conceal their front camera in a tiny punch (3.83 mm diameter) located in the top left corner of the smartphone.

     Why did you make this choice? OnePlus explains that this allows them to make their smartphones watertight.

      Indeed, for the first time, the OnePlus 8 Pro is IP68 certified.

     The OnePlus 8 is also water-resistant... but without certification, because it would have cost too much money.

     The brand, therefore, decided to reserve this argument for the most expensive model, which absorbs costs more easily (note that in the United States, all OnePlus 8 are IP68 certified at the request of T-Mobile, the operator that markets them).

     Another differentiation for the move announced several weeks ago is that OnePlus 8 Pro has a 120 Hz refresh rate display, making its navigation extremely fluid.

     As on the Galaxy S20, we love this new feature! Let's hope that it won't make the battery life drop too much, especially since it's possible to cumulate 120 Hz and QHD+ definition at OnePlus, where Samsung forces the use of Full HD+ on its smartphones to preserve the battery.

     The classic OnePlus 8, on the other hand, only requires a Full HD+ panel at 90 Hz. It's smoother than most competing smartphones but not as magical as the OnePlus 8 Pro.

     Knowing OnePlus, there is no doubt that its successor, the OnePlus 8T, will switch to 120 Hz.

Great colors

In addition to the classic "Onyx Black" color (reflective black glass, as in previous years), OnePlus offers three new matt colors this year.

     Among them are "Glacial Green", "Interstellar Glow" (which reminds us of the Instagram logo) and "Ultramarine Blue", a very successful blue. We salute the efforts of the OnePlus design teams.

     Between the Huawei P40s released a few days ago and the OnePlus 8, we are delighted with this new color variety.

OnePlus likes Google, Google likes OnePlus

     After Xiaomi, it's OnePlus' turn to show its attachment to Google. Do you see this as a provocation to Huawei? You're probably right.

     The proof, on the OnePlus 8 box, is the inscription "with easy access to the Google applications you use the most". The Chinese brand is probably taunting its fellow countryman who is deprived of the Google ecosystem.

     In fact, OxygenOS, the overlay used by OnePlus, is evolving in this direction.

     The OnePlus Shelf menu, which is revealed with a swipe of a finger, on the left side of the device, is giving way to Google

     Discover, which has been requested by fans for a long time. The home screen also provides quick access to Google Duo and Google Assistant.

     The latter is quickly accessible by pressing the unlock button for a few seconds or by making a simple gesture from the lock screen... Finally, with the new OnePlus, you can even play on Stadia.

     In short, as you can see, OnePlus and Google have become much closer this year. To hurt Huawei, this strategy is undoubtedly effective.

Snapdragon 865 and wireless charging

     New year obliges, OnePlus changes processor. The 8 and 8 Pro models use Qualcomm's Snapdragon 865 SoC attached to the X55 modem, making them 5G and Wi-Fi 6 compatible.

     Not surprisingly, these devices are extremely powerful and run all applications without a hitch. Other lighter changes are also present, such as improved haptic feedback.

     Once again, OnePlus offers one of the best experiences on the market.

     Typing on the keyboard or unlocking your smartphone sends very light vibrations, which makes it feel like you are in communion with the device.

     The fingerprint sensor under the display also offers a larger surface area than before, making it easier to unlock your smartphone.

Snapdragon 865 and wireless charging

     The OnePlus 8 has a 4300 mAh battery while the OnePlus 8 Pro, the larger of the two, has a 4500 mAh battery. Is that enough for a 120 Hz and 5G smartphone? Our laboratory tests will determine this.

     According to our initial measurements, it takes 57 minutes to fully charge an OnePlus 8 and 1h02 for an OnePlus 8 Pro with the 30W corded charger provided in the box.

     Of course, the real novelty of this new generation is the arrival of wireless charging.

     Reserved for the 8 Pro model, it allows you to recover 50% of autonomy in 30 minutes using the 30W OnePlus wireless charger sold as an option (69 euros).

     The mobile is also compatible with any other Qi support but, logically, will recharge less quickly with these devices. It can also charge other smartphones or accessories thanks to a 5W reverse charging mode.

     After years of resistance, OnePlus finally goes wireless and offers a truly complete smartphone.

Is OnePlus finally better in pictures?

     Lately, we have been very critical of the camera in OnePlus smartphones.

     We quickly realized that the brand's mobiles were suffering from noticeable slowness and that the quality of the photos was not at all up to the competition.

     OnePlus is aware of this and therefore knows that it is eagerly awaited with this new generation.

     The OnePlus 8 Pro is the most interesting smartphone in this range.

     Like the Oppo Find X2 Pro, it is equipped with Sony's new 48 Mpix IMX689 sensor, which is distinguished by its large size of 1/1.43 inch. This new camera's mission is to improve the quality of low-light shots, and so far, we seem to be delivered pretty much on that promise.

     Initial tests show that the OnePlus 8 Pro is faster than its predecessors (without matching some competing mobiles like the Huawei P40 Pro or the iPhone 11 Pro) but unfortunately it does not offer the quality worthy of an ultra-premium smartphone.

     The OnePlus 8 Pro is also equipped with an ultra-wide-angle module attached to a 48 Mpix sensor (the IMX586 used last year as the main sensor).

     OnePlus adopts a strategy similar to that of its competitors to have better pictures in ultra-wide-angle. This sensor is also used for macro photography.

     There is finally a telephoto lens for an optical zoom x3 (attached to a sensor of 8 Mpix) and, it is a surprise, a sensor dedicated to color filters.

     Of 5 Mpix, it allows Instagram or Snapchat fans to improve their photos before publication. We don't really know how it works yet.

     OnePlus 8 is very similar to OnePlus 7T. It has the same 48 Mpix main sensors as last year, an ultra-wide-angle sensor attached to a 16 Mpix sensor and a 2 Mpix macro sensor, which is a bit double the size of the ultra-wide-angle sensor.

     We feel that here, OnePlus has mostly put a third photo module to make it look nice ...

     In addition to these hardware changes, let's welcome the arrival of new software features such as an audio zoom similar to that of Samsung and Apple or the "Smart Pet" mode, created to correct slow motion problems.

     The latter allows you to take a picture of a moving object and freeze it, to make the photo usable. It's as if the brand has responded exactly to our criticisms. We'll see if the promise is kept.

Prices are going up... again

     Available from 21 April, the new OnePlus 8s cost more than their predecessors.

     Depending on the brand, these increases are due to the arrival of the 5G.

     The OnePlus 8 will be sold at 699 euros (8+128 GB) or 799 euros (12+256 GB) while the OnePlus 8 Pro will be sold at 899 euros (8+128 GB) or 999 euros (12+256 GB).

     This is still significantly cheaper than the Samsung Galaxy S20. OnePlus even manages to offer its new smartphones 100 euros cheaper than the Xiaomi Mi 10, a token of its good faith towards its fans. 

iPhone 12: 4 new models, 5G and a new design

iPhone 12: 4 new models, 5G and a new design

iPhone 12: 4 new models, 5G and a new design
     The next iPhone range is on the horizon in 2020, the iPhone 12 should be entitled to a new design and 5G.

     Like every year, Apple is preparing a new generation iPhone for the start of the school year in September. This year is all the more important as we should see the 5G make its arrival on the iPhone.

     This is confirmed by Bloomberg sources, always well informed when it comes to Apple's plans.

     These sources indicate that the brand is not planning two or even three new iPhones, but four models.

Four models of iPhone 12

     For the first time, Apple should, therefore, launch 4 new smartphones at the end of the year. Two high-end models, probably the iPhone 12 Pro and iPhone 12 Pro Max, and two more accessible models to replace the iPhone 11.

     Both Pro models should be entitled to a new design with straight edges, reminiscent of what Apple is offering with the new iPad Pro.

Four models of iPhone 12

     This new design would be reminiscent of what Apple could offer with the iPhone 4 and iPhone 5. This has been a recurring rumor for several months.

     It's not the only thing that the iPhone would inherit from the iPad Pro since the iPhone 12 Pro would, in turn, be entitled to a LIDAR system for better 3D recognition of the environment.

     Another design change, the iPhone 12 would finally say goodbye to the very large notch that still appears on the front of the iPhone 11 Pro.

     Face ID would still be there, but the notch around the sensor would have been reduced.

     Bloomberg sources say less about the more accessible iPhones, and we'll be content to know that their photo modules should integrate only two cameras, like the iPhone 11.

Apple announces the new iPhone SE, its affordable smartphone at 489 euros

Late release due to COVID-19

     The ongoing coronavirus pandemic could pose challenges to the preparation and production of this, particularly ambitious iPhone range.

     As with the iPhone X, the release of the new iPhone could, therefore, be delayed until October.

     An autumn release would still be planned for the time being, even though there are currently too many uncertainties on a global scale to plan events exactly several months in advance.

Born out of a crisis, Bitcoin is perfectly adapted to the current situation

Born out of a crisis, Bitcoin is perfectly adapted to the current situation

Born out of a crisis, Bitcoin is perfectly adapted to the current situation

     The institutional investor PlanB is a formal investor, there is no reason to be depressed about the health of Bitcoin in the midst of this crisis.

     In his recent interview with Anthony Pompliano, the investor who has a degree in Economics in Quantitative Finance and Financial Markets Law shared some key reasons why the BTC is suited to the crisis we are currently experiencing and is expected to appreciate - not depreciate - over time.

     Among other things, he discussed the Bitcoin network effects, the strengthening of "cointegration", etc. Read on instead.

     Bitcoin is like the Internet. It will survive any crisis.

What will be the fate of Bitcoin in the economic downturn that has just begun with general containment?

     PlanB answers that digital assets were created in the midst of the 2008 global financial crisis and add that even if "we haven't had crises to test it", Bitcoin is fit for the current situation.

     Drawing inspiration from the underlying workings of the Internet, the investor asserts that "Bitcoin is very decentralized, a bit like the Internet," recalling in passing that "the Internet was conceived as a communication protocol that continued to function even during the great wars...".

     By analogy, he concludes, even when there is a "big crisis or nuclear war, Bitcoin would continue to relay transactions" because there are "hundreds and thousands of nodes and thousands of relay nodes around the world.

     For the rest of the interview, the institutional investor refers to the fundamentals of the BTC to support his point of view on the future of the BTC.

     Cointegration" is getting stronger, the Sharpe ratio of the BTC is greater than 1.

     In justifying the accuracy of the CTS price forecasts based on the stock-to-flow model, PlanB reminds us that it is important to keep in mind that cointegration continues to increase.

     Indeed, he notes, there are no exchanges in almost every country, with markets for derivatives, futures, and options, whereas "in the beginning, it wasn't as easy to get in or out of the cryptographic ecosystem.

     He also points out that Bitcoin has a characteristic that very few - if any - cryptographic assets have: a Sharpe ratio greater than 1.

     Technically, this means that its rate of return is higher than its rate of risk.

     He believes that this is why there are people - HODLers - who really believe in Bitcoin no matter what happens, who cares about it, and who keep the cryptography for as long as the crashes last.

     For PlanB, these "true owners" are like "loyal shareholders of a company" who don't try to sell their shares when that company goes through the rough waters, but give it time to build itself up, because they believe in it.

     Once again, we understand that the BTC crisis is a crisis of confidence that is not related to the fundamentals of crypto.

     The game will, therefore, be played over time. Investors will have to hold on.

     And if you really want to, this crypto-Monnaie that just dethroned the BTC could be a good bet for you.

How to Start in a Niche Market and Aim BIG? Digital Marketing Strategy

How to Start in a Niche Market and Aim BIG? Digital Marketing Strategy

How to Start in a Niche Market and Aim BIG? Digital Marketing Strategy

     Instead of marketing training courses with the objective of satisfying a maximum number of people for a small part of their needs, we will see how to identify a market niche beforehand in order to be able to respond effectively to the needs and expectations of your customers.

Why focus on a niche market?

     When you have studied your competitors, you must have seen how large a market can be.

     In a market such as a computer training, you understand that no matter how broad your skills are, you can't train in all areas.

     You can't meet the needs of an entire market. This is where the concept of segmentation comes from.

     Segmentation is the process of dividing a market with heterogeneous needs into smaller, homogeneous groups (segments) in order to apply specific strategies.

     By dividing a market into segments, one finds segments, by dividing segments one finds niches. And by subdividing a market niche, we find flesh-and-blood customers, a person unlike any other, with his or her own needs and expectations.

The golden rule for choosing your market niche

 The mistake not to make in internet marketing

     The mistake to be avoided is to choose only one market niche for its "profitability". Of course, the profitability of the chosen market is of great importance... But it is one of the factors to be taken into consideration.

     The choice of your market niche is directly linked to your business idea.

On a thematic:

- To which you attach great importance.

- In relation to your skills and strengths.
- Where you are prepared to manage it in the long term.
- That meets a need, a demand.

     A market niche will only be an opportunity for you if it is closely related to your expertise. What can you do?

Internet Marketing

? Examples of market niches

    In the business world, training topics are very diverse. Unfortunately, on the Internet, I notice that the situation is different for online training courses for individuals or individual entrepreneurs.

     Three markets cover the vast majority of training courses on the Web:

  • Personal development
  • Entrepreneurship on the Internet
  • Financial independence

     In my view, it is a serious mistake to think that these three markets are more profitable than others. There are many other untapped markets that have enormous potential for personal and professional growth.

     A thousand and one adult training courses for individuals or self-employed people can be deployed, or be more present on the Internet market, on a wide variety of subjects.

     Your interest is therefore to choose a market segment and to specialize in a promising niche (a specific sub-theme coupled with a specific clientele / I will come back to this...).

     The following is a list of 11 markets to be exploited and its associated market segments

This list is not exhaustive...:

digital marketing strategy

1 - Arts & General Culture

  • Plastic Arts
  • Literature
  • History & Geography
  • Music
  • Philosophy
  • Photography

     Case in point. Market segment: plastic arts
Niches to be exploited: architecture, painting, sculpture. drawing, engraving

2 - Personal development

  • Affirmation, confidence, and self-esteem
  • Family & Education
  • Stress Management & Wellness
  • Emotion Management
  • Hypnosis
  • Procrastination
  • Positive Psychology
  • Sophrology

     Case in point. Market segment: coupling Niches to be exploited: marriage, divorce, flirting, overcoming shyness, conflicts

3 - Professional efficiency

  • Communicating well
  • Time Management & Organization
  • Innovation & Creativity
  • Leadership & Management
  • Commercial performance
  • Human Resources
  • Find a job

     Case in point. Market segment: communicating well
Niches to exploit: conflict management, event communication, press relations, successful remote interviews, gestural communication, etc.

4 - Entrepreneurship

  • Administrative & Accounting
  • Starting a business
  • Business Law
  • Business Management & Taxation
  • Marketing & Communication
  • Strategy & Financing

     Case in point. Market Segment: Company Formation
Niches to exploit: becoming a freelancer, starting a start-up, setting up a franchise, etc.

5 - IT & Internet

  • Programming languages: HTML, PHP, etc.
  • Website creation & CMS :
  • Creation of videos & Audios
  • Design & Project Management
  • Design & Computer Graphics
  • Web ergonomics
  • Hosting
  • Mobiles and tablets
  • Security

     Case in point. Market Segment: Website creation & CMS
Niches to exploit: WordPress, Joomla, Drupal, etc.

6 - Foreign languages

  • English
  • German
  • Spanish
  • Italian
  • Portuguese
  • Etc.

     Example. Market Segment: English
Niches to be exploited: test preparation (TOEIC, TOEFL, etc.), English courses for IT, finance, business, etc.

7 - Office automation tools

  • Customer database
  • Documents and forms
  • Emails and communication
  • Project management and monitoring
  • Graphics & Design
  • Collaborative tools
  • Presentations and slideshows
  • Spreadsheets & Accounting Operating Systems

     Case in point. Market Segment: Graphics & Design
Niches to exploit: photoshop, motion design, illustrator, etc.

8 - Life and earth sciences

  • Biotechnologies
  • Biology
  • Cultures & Botany
  • Ecology & Environment
  • Medicine & Health
  • Nutrition
  • Zoology

     Case in point. Market Segment: Ecology & Environment
Niches to exploit: organic gardening, permaculture, eco-construction, renewable energies, sustainable development, etc.

9 - Educational science

  • E-learning, techno-pedagogy
  • Training of trainers
  • Training management
  • Pedagogy
  • Case in point. Market Segment: E-learning, techno-education

     Niches to exploit: Setting up an e-learning or Blended-Learning device by choosing a specific LMS, etc.

10 - Science & Engineering

  • Electricity & Electronics
  • Mathematics
  • Mechanics
  • Physics & Chemistry

     Case in point. Market Segment: Electricity & Electronics

Niches to be exploited: realization of an electrical installation for a house, electrical habilitation, connected solutions, etc.

11 - Web marketing

  • Acquisition & Conversion
  • Analytics & Statistics
  • Affiliate Marketing
  • Content Marketing & Blogging
  • E-commerce
  • E-mailing
  • Social networks
  • SEO & Search Engine Optimization
  • Internet traffic

     Case in point. Market Segment: emailing
Niches to exploit: emailing strategy, email automation associated with a specific tool (Mailchimp, Aweber...), etc.

     There are a lot of leads to explore, aren't there? One more reason to exploit a profitable niche market in face-to-face and still little exploited on the Web.

     Whatever the niche you want to exploit, I strongly recommend you to study your competitors (the previous step) in order to position your offer on the right niche.


     And above all, don't forget the golden rule: choose a market niche that suits you! This is essential...

     Otherwise, you may not have the skills to differentiate yourself from what already exists! This is a major mistake to avoid... and one that is often made.

The winning approach to develop a specific and attractive offer

The winning approach to develop a specific and attractive offer
     Let's now look at an approach for developing a specific offer based on customer segmentation.

     Let's imagine that you are a digital marketing trainer:

  • Your global market is your area of expertise: web marketing.
  • Your market segment can be a theme: social networks

And, your market niche may be:

- A sub-theme, like "Facebook ad campaigns".

- And a type of clientele, like "startups".

     My advice to get your digital marketing strategy off to a good start is to choose from the start a market niche + a specific customer base (one or two "persona") to focus on.

     And not a market segment that targets Mr. Everybody (you understand the difference?).

     Make this choice based on the study of competitors and customers.

  •  Focus on specific issues in your niche.
  • One by one, create specific training modules that respond to an issue.
  • Capitalize on customer feedback to refine your training.
  • Gradually combine the modules you have created into a complete, specialized training path.

     Each problem or need identified can be the subject of one of your specific training courses (training modules).

     All the problems and/or needs of your niche can be the subject of a training course.

     The approach of this method is that you can provide, little by little, to your customer's different pieces of training meeting their expectations, an approach where your customers will naturally be interested in your offers.

How to plan and aim "big"?

? Start small...

      We have seen that a niche, by definition, is a small market. By targeting a narrow customer base, you understand that you are blocking your growth potential.

     To overcome this problem and increase your chances of growth, my advice is to start small, understand your customers' needs, and aim "big" in the medium to long term.

     In other words, in the future, plan to meet the needs of a market segment rather than a niche market. Little by little!

It's a matter of planning

     Step 1: Start "small" by focusing your energy on a single training path to fully understand your customers' needs.

     Step 2: Make sure your sales process is optimal and the relationship of trust is well established.

     Step 3: Aim "big" by duplicating what has made you successful in other niches, other types of needs. To achieve rapid growth in your business, it is important to continue what works and multiply it.

     Step 4: Plan the development of several training paths, possibly in partnership with other trainers.

     The evolution of your offers will allow you to sell to your existing customers and thus strengthen the growth and profitability of your business.

     It is five times more profitable to retain a customer than to win a new one.

     Provide what people really want rather than targeting a large audience that may not be interested in your offer.

     Focus on your client's interests. Your company should not be "product-centric" but "customer-centric".

     Concentrate 100% of your energy on one course before moving on to the next.

     The mistake that should not be made is, therefore, to try to tackle a global market

     Rather than trying to penetrate a market, be sure to look for your niche, your specialization.

     For example, I want to launch an Adwords ad, I would trust a web marketer specialized in this theme much more than a generalist web marketer.

     I want to learn how to create a WordPress blog, I would trust a web designer specialized in this theme much more than a general web designer...

     It's up to you to identify the area that you like the most and in which you are the most competent while following a commercial logic (an area that meets a need and is profitable).

     Thus, from the outset, you will be in a good position to create qualified traffic flow to your website and develop your turnover.

     It's up to you to identify what type of customers you want to work with. Then specialize to meet their specific needs.

It is by specializing that you will be able to:

  • Enhance your expertise in a specific field.
  • Focus your promotional efforts on a well-defined target.
  • Differentiate yourself from the competition.

     The idea is simple, but few really make the effort of this reflection.

     ? The direct consequence is simple: the web is invaded by trainer-consultants who know how to do everything and therefore target everyone.

? How to Find a Niche Market? Kick-start Your New Marketing Plan! Indispensable for taking real action and succeeding...

Specialize to make a difference!

     Don't try to please everyone, meet the needs of your ideal customer.

     Today, specialization is essential. The future will belong to consultant trainers who have defined a niche more precisely than others.